Why Is Branding Important?

A common question I typically get during discovery calls are, “What is branding and why do I need it?” On the surface, it can be explained as key components or assets that make a brand memorable through a planned experience, and even then it is still misunderstood. Branding gives your customers and clients insight into what to expect from your business. Your brand is a clear representation of your pillars and how it is perceived through messaging.

Your brand can be implemented in your marketing efforts, customer service, visual identity, and client or customer experience. What is branding? It’s a process of creating the perception of a brand in a consumers’ mind.

So the real question here is, “Why is branding important?” It is critical to a business and the impact it makes. How you market your business is important because it can be perceived differently if you are not clear on your brand goals. If done correctly, you’ll increase profits, but lacking clarity can do the complete opposite.

Branding isn’t something that can be explained in just one blog post, and it is an entire process that shouldn’t be taken lightly. As you expand, so will your brand. Just getting started? Subscribe to Confessions of a Designer to get weekly brand & web design tips (or a quick hello) for your business, here.

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